To de-dog a dog is to remove the thing that makes them a dog, on a desperate pursuit for good behaviour.
It's what most dog training quietly does. It's the one thing that will never happen here.
Not because trainers are bad people. I was one. It's what training can't reach.
Instructing the dog: what to do, what not to do. Sit. Leave. Heel. Behaviour in, behaviour out.
What's causing the issue. So the cause stays, the behaviours keep coming, and the training never gets to end.
That's why people are left training and managing their dog, instead of just living with and enjoying them.
Training only ever touches the tip. Stop one behaviour and the cause underneath simply sends up another.
You can stop a behaviour with pretty training or with ugly, forceful training. Both look like they worked. But stopping a behaviour is not the same as solving it.
I know that doesn't sound very exciting. But it's what you actually want.
A dog that's fulfilled enough, and at ease enough, that they're not constantly living at the edge of a problem.
Because you don't want a dog you have to constantly control. Do you?
Because our dogs are results of the lives they're living.
Most training starts at the end of that chain, fighting the behaviour. We start at the beginning: outlets, arousal, sleep, needs, understanding. Fix the life, change the dog, and the behaviours follow. Then the little training you do actually sticks.
No pressure. Just look around.
She raised me on one piece of advice most parents would never give: question everything.
That's what happened to my reviews when I made the switch.
The hardest case of my entire career. Proof included.
Because I've been the trainer in your living room. Here's what nobody tells you about that industry.
You'll spend over £100 before a dog trainer even steps through your front door.
Nobody tells you how many sessions it takes. And at the end you still don't know what's causing your dog's behaviour. You're just renting someone who manages it.
The dog training industry has no regulation. None. Anybody, and their mate, can rescue one dog, sort it out, and start charging people the next day.
Who regulates the place that issued it? Nobody. There's no governing body. You cannot verify any of it. You're trusting a total stranger at £100 a visit.
The industry only works one way: local clients, coming back, again and again. The business model needs you not to understand your own dog.
Not one behaviour. The whole dog.
It saves us both time.
People here don't get little wins. They're life changers.
Rated Excellent · 0+ reviews
👆 Press it. The stories drop down right here.
No pressure. Just come and look around.
Asked by people exactly where you are right now.
P.S. Every single problem I found with in-person dog training, the cost, the trust, the no-finish-line, the advice that vanishes when the door shuts, I've deliberately built this place to counter.
You keep everything. You can rewatch everything. You can verify everything. And you'll understand your own dog, which is the one thing the old system could never afford to give you.
Don't de-dog your dog. 🐾
Max · Founder, MK9Plus
2019. I'm on holiday, volunteering at a rescue centre, and I meet Enzo. Found on the streets. Over a year in the rescue. And because I've got no impulse control, two months later he landed at Heathrow Airport.
He was three years old and he'd never had an owner. Hyperactive. Obsessive. Unruly. The least domesticated dog I'd ever met. Every squirrel, every smell, every hole drove him nuts. Eyes like flying saucers.
And here's the thing: I was a dog trainer. And training was at the bottom of my list. Because dogs like that are like it for a reason, and training doesn't touch the reason.
What fixed him were the secrets I learned when I crossed into the behaviourist side of dog training. The outlet his breed was built for. The needs nobody talks about. The moment he got them, the frustration started to go. Week by week: more predictable, more restful, more trainable. And then all the recall training finally worked.
Dogs run up to him now, and he couldn't care less. He recalls off deer. Same dog. And he was three when I got him. So no: your dog is not too old, and they're not broken.
And you don't need me in your house to learn any of it. You'll learn it quicker, and far cheaper, online. That's the whole point of this place.