Arousal 101 | MK9Plus
📬 You missed the webinar... so I made you this

You missed it. But I'm not letting you miss out

You signed up because you have an issue. So here's one of the webinar's topics, turned into a mini lesson just for you: Arousal 101.

My goal for you, in as few words as possible To live effortlessly, in harmony, with a healthy dog. Training-free.
Arousal 101 · The cheat sheet

Arousal isn't the fuel. It's the NOS

A full tank doesn't make a car dangerous. My dogs wake up fully refuelled every morning and they're not nuts. But press that little NOS button from Fast & Furious...

⛽ The fuel tank

E F

Energy. How much is in the tank. A full tank is fine, it just means your dog is alive and healthy. Fuel doesn't cause chaos.

🔥 The NOS canister

NOS

Arousal. The body's go-go-go response: adrenaline, norepinephrine and dopamine. Press the button and the dog launches, no matter how much fuel is in the tank.

🎉 Really fun things → NOS 😱 Really scary things → NOS 🥶 A cold shower → NOS (that's yours)
"When arousal gets far too high, they become less obedient, not interested in food, not interested in toys. It doesn't matter how much you've trained that dog." Max Randall · MK9Plus

Trigger stacking: why you get seven different dogs in seven days

Every trigger pushes arousal up. Without proper resets, it never comes all the way back down. Three busy days later, you're living with a completely different level of dog.

Day 1 Day 2 Day 3 a normal dog's calm 💥 🎾 🎉 🐕 😱 YOUR DOG'S NEW "CALM"
"The calmest you've seen your dog in the last 12 months... a normal dog lives below that. The amount your dog can progress is unbelievable. So many of you just cannot see it yet." Max Randall · MK9Plus

Dropping arousal: the resets... and the real fix

You've probably done the left column already. Notice what happens straight after.

🚨 Management · in the moment

The emergency resets

  • Licky mats
  • Things to chew, Kongs
  • Sniffing games

Soothing, not stimulating. Brilliant for resetting an aroused dog. But if your dog chills out and then goes straight back to doing everything at 110%... that's your clue.

🌙 Longevity · every single day

The one that beats everything

18–20 hoursof sleep a day

Sleep drops arousal more than anything else on earth. A dog sleeping that much is a dog whose arousal is constantly falling. That's not managing a dog. That's longevity.

So now you know what to do. But be honest, you've known good ideas before. The question is how you actually achieve 18 to 20 hours, every day, for years. Because...

💡 Good ideas + 🚫 No system = 😮‍💨 Constant battle

Achieve longevity

The system built for living with a dog, not just training them.

⚓ The strangest offer I've ever made

The man who offered to paint his boat

On the webinar, I offered lifetime access to MK9Plus for £340. A few days later, a man messaged me.

A true story
MK9PLUS

"I can't afford that upfront cost, but I want to help my dog so badly, I'll paint my boat with your MK9Plus logo and slogan if I can have discounted access."

I told him please, don't paint your boat. But it got me thinking: there have to be more people in that exact situation. So, against some pushback from the team, I'm trying something new.

100% of MK9Plus, the same access lifetime members paid £340 for
The whole system: Phase 1, 2 and 3. Foundation → Integration → Expand
Every series: recall, separation, resource guarding, dog reactivity, body language, diet, scent detection, loose lead, confidence, vet visits, first aid and more
Everything you could think of, and what to do, when
£340 lifetime £29/month

Less than a pound a day to start helping your dog.

Let Me In For £29 →

First month money back guarantee · All the risk on me · Cancel anytime

🛟 The win-win

See great changes in a month? You paid less than a pound a day to start helping your dog. Don't? There's a money back guarantee for the first month. You get your money back. I want all the risk on me. That's how much I believe in this.

⚠️ One honest warning

The team pushed back on this idea, prices exist for a reason. If this offer attracts people who aren't committed, I'll simply cancel it. But if you're the type of person who would paint your boat to help your dog... this is for you.

Read their stories

See how their lives have changed and what they really achieved. People here don't just get little wins. They're life changers. Because why would you want anything less?

★ Real reviews · Live from Trustpilot

👆 Press it. The stories drop down right here, and "See more" opens the full review without leaving this page.

Meet the MK9Plus members, who all started exactly where you are right now.

Would you paint your boat
for your dog? Then this is for you.

100% of MK9Plus. £29 a month, less than a pound a day, with a first month money back guarantee. All the risk on me.

Let Me In For £29 →

First month money back guarantee · Cancel anytime · No boat painting required